Über uns

CORE IDEA ist eine Spezi­al­agen­tur für ganzheit­li­ches Immobi­li­en­mar­ke­ting. Dabei schlägt unser Herz gleicher­ma­ßen für Immobi­li­en­pro­jekte zum Wohnen und Arbei­ten. In beiden Feldern besit­zen wir eine hohe Exper­tise. Mit passge­nauen Positio­nie­run­gen und überzeu­gen­den Strate­gien schaf­fen wir das tragfä­hige und diffe­ren­zie­rende Funda­ment für eine zügige Vermark­tung.

Im Bereich der Gewer­be­im­mo­bi­lien betreuen wir sowohl Neuent­wick­lun­gen wie auch Reposi­tio­nie­run­gen oder Revita­li­sie­rungs­pro­jekte (Refur­bish­ment). Von 500 bis 500.000 m².

Unsere Stärke ist, in jedem Projekt immer das Beson­dere zu sehen und so die relevante Kernidee heraus­zu­kris­tal­li­sie­ren.

Im Feld der Wohnim­mo­bi­lien kümmern wir uns von Einzelim­mo­bi­lien über Wohnquar­tiere bis hin zu komplet­tem Gebiets­mar­ke­ting – oft für Konver­si­ons­flä­chen. Dabei muss die Kommu­ni­ka­tion vor allem eines sein: nachvoll­zieh­bar, diffe­ren­zie­rend und nachhal­tig.

Dabei legen wir großen Wert darauf, dass unsere Marke­ting­stra­te­gien auf einer fundier­ten Markt­for­schung basie­ren. Glaub­wür­dig, solide, überzeu­gend und erfolg­reich.

CORE IDEA ist eine Tochter­ge­sell­schaft der EPS Agentur für Kommu­ni­ka­tion GmbH.

Unsere Leistungen

Was wir im Immobi­li­en­mar­ke­ting tun, ist genau so vielfäl­tig, wie der Immobi­li­en­markt selbst. Von strate­gi­scher Konzep­tio­nie­rung bis hin zur konkre­ten Entwick­lung einzel­ner Werbe­mit­tel. Von der Einzelim­mo­bi­lie bis zum komplet­ten Gebiets­mar­ke­ting: CORE IDEA hat die Erfah­rung. Von der Sie profi­tie­ren.

Strategie

  • Entwick­lung überzeu­gen­der Projekt­stra­te­gien

  • Erarbei­tung von glaub­haf­ten und relevan­ten Positio­nie­run­gen

  • Konzep­tion von maßge­schnei­der­ten Leistun­gen

Markenentwicklung

  • Namens­fin­dung

  • Logo- und Corpo­rate-Design

  • Marken­auf­bau

  • Projekt­story / Narra­tiv

Kommunikationskonzepte

  • Broschü­ren und Magazine

  • Exposés, Grund­risse und Baube­schrei­bun­gen

  • Kataloge und Mailings von der Einzelim­mo­bi­lie bis zum Misch­quar­tier

  • Website

  • Projekt­film

  • Social Media

  • Stand­ort­bran­ding

Gebietsmarketing

  • Stadt­teil­ent­wick­lung

  • Public Relati­ons

  • Strate­gien zur Stärkung von Stadt­vier­teln

  • Förde­rung von Gemein­schaft und Identi­tät

Repositionierung

  • Identi­täts­stif­tende Umwid­mung

  • Revita­li­sie­rung von Bestands­ge­bäu­den

  • Neude­fi­ni­tion und Moder­ni­sie­rung

  • Interior Design

Event- und Promotionentwicklung

  • Entwick­lung von vertriebs­un­ter­stüt­zen­den Maßnah­men

  • Event­ma­nage­ment für Mieter und Stake­hol­der

  • Planung und Durch­füh­rung von Veran­stal­tun­gen für jeden Baufort­schritt

Kunden, mit denen wir gerne arbeiten

Execu­tion time: 0.0498 seconds

Unser Team

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Kai Engel­mann
Geschäfts­füh­rer
Carsten Haupts
Geschäfts­füh­rer
David Blaskow­sky
Beratung
Jessica Krülls
Beratung
Andreas Oppen­berg
Kreation | Art
Anke Backes­hoff
Kreation | Art
Nadine Kreuter
Kreation | Art
Dagmar Stuhr­mann
Kreation | Text
Magnus Busch
Kreation | Art
Lena Zimmer­mann
Beratung
Sarah Brosig
Kreation | Art
Tim Herre
Kreation | Text
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